Urban Paws: A Content Developer’s Dream

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Puppies… Kitties… What more could a content developer ask for, really? Developing this Content Marketing Plan for Kingston-local business Urban Paws was so much fun. As an animal lover myself I can admit to letting out an audible “awwww”, or two,  throughout the development phase. Continue reading Urban Paws: A Content Developer’s Dream

Is This Missing Website Component Affecting Your Social Media Conversions?

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Using social media as a way to direct your followers to your website is not uncommon. There they can find more information on your product or service, and in some cases even complete the buying process though eCommerce. But once the potential consumer is redirected to your website, whether it be through an ad, sponsored post, or an organic post, what do they see? Continue reading Is This Missing Website Component Affecting Your Social Media Conversions?

What Are Facebook Reactions and How Do They Affect Your Social Strategy?

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The long awaited “dislike” option is finally coming to a newsfeed near you… But it’s not what you expected.

The newly introduced Facebook Reactions essentially offer Facebook users the opportunity to express more emotion, with less effort. This allows them to express an array of reactions with just one click. Continue reading What Are Facebook Reactions and How Do They Affect Your Social Strategy?

The Information Interview: Your First Step Toward a Successful Career

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Breaking down the wall between student and career person, and finally leaving the comfort of the classroom is no easy feat. You spend your college years sat behind a desk, taking in as much knowledge as you can, preparing yourself for your dream career. Graduation comes and goes before you know it, and you’re finally ready to jump into the workforce.Okay, now what?

*Initiate panic-induced career breakdown.*

Continue reading The Information Interview: Your First Step Toward a Successful Career