Why Mobile Marketing Can’t be Ignored

I think it’s safe to say that it’s no secret that technology is the way of the future, especially mobile. As marketers, mobile trends are something that can be of incredible value when it comes to targeting the continuously growing audience that is tech users. With most people today leading busy lifestyles, it is important to be able to catch them on the go. Continue reading

Are You Clark Enough?

I’m sure most men will agree with me when I say that there is nothing quite as irresistible as a beautiful woman speaking in a foreign language. Typical, right? As overused as sex in advertising may seem, Clark Chocolate Bites has taken something seemingly cliché and made it into what I consider pure genius. Before I go on, check out the first half of this two part advert. Continue reading

Mini Cooper’s Haunted Countryman

By Andrea Bedford

A sneak peek at what's to come in this commercial!

A sneak peek at what to expect in this commercial!
*Photo courtesy of adweek.com*

The Spot: A couple is being chased by a masked man when they finally make it safely back to their vehicle, a Mini Countryman. The masked man suddenly gets in the back seat and begins to scream as if he is afraid. Next you see another masked man, this time with a chainsaw, who then opens the trunk, sets his chainsaw in, and proceeds to also get into the back seat. He too begins screaming and points out the front window to a group of young pageant girls running toward them as they speed off.

Click here to watch the commercial for yourself. Continue reading

Trick-or-Tofu?

To children, there is nothing worse than unloading their bag of Halloween treats that they worked all night for, only to find an apple and a couple boxes of raisins. Although all of the sugar that comes with trick-or-treating can be harmful to our teeth, Crest Toothpaste wants us all to know that it’s okay to indulge. As long as it’s followed by a good brush, you can spoil yourself rotten! (Not literally of course.) Continue reading