Snapchat: Good for More Than Just Selfies

Snapchat for Marketing

Often, Snapchat is overlooked as an effective marketing tool for businesses. Because it is still so new, compared to veteran platforms like Facebook and Twitter, many marketers don’t fully understand it, and are overlooking the extreme potential that Snapchat has to offer.

Snapchat currently has the most youthful user base of all of the top social platforms with 45% of it’s users being between the ages of 18 and 24. If your target demographic is within this group, Snapchat is definitely something you should be considering incorporating into your social strategy. Although, just like any other platform, your content needs to be well thought out and interesting. Here are a few brands who are Snapchat rockstars:

                    The Maze Runner Movie
                    Sour Patch Kids
                    The Voice

These brands saw the potential in Snapchat early on, and capitalized on it. Here are the top 3 reasons why Snapchat is such a powerful tool.

The Disappearing Act

The fact that Snapchat content only appears for anywhere from 1 to 10 seconds is often looked at as a negative for marketing. But that is not necessarily the case. If you really think about it, because your content is so temporary, you have you followers’ undivided attention for those few seconds. Unlike Facebook or Twitter where it often goes over looked or scanned quickly because they know they have access to it at any time.

Minimal Competition

Because Snapchat is so misunderstood as a marketing tool, as little as 2% of brands are currently active on Snapchat. This means competition is very sparse on this platform and can give you a competitive edge among young consumers.

Getting Lost in the Shuffle

Another unique feature of Snapchat is that it is far less common for your content to go overlooked, because it remains unopened until your followers decide to view it. As long as your content is fun, interesting and even potentially interactive, your followers should look forward to opening your content and will not often be ignored.

With it being one of the newer players in the marketing game, Snapchat hasn’t been able to fully prove itself just yet. The sooner brands begin to gain a better understanding of the benefits of having a presence on Snapchat, the sooner Snapchat will be able to grow to the heights of Facebook and Twitter.

Is This Missing Website Component Affecting Your Social Media Conversions?

Marketing with Landing Pages

Using social media as a way to direct your followers to your website is not uncommon. There they can find more information on your product or service, and in some cases even complete the buying process though eCommerce. But once the potential consumer is redirected to your website, whether it be through an ad, sponsored post, or an organic post, what do they see? Is it simply your home page? Or maybe your contact page?

Getting your followers to your site is just the beginning. Keeping them there, and better yet influencing them to take action, is where things can get tricky. High Click Through Rates are impressive, but essentially can mean nothing if your Bounce Rate is equally as high, and your Conversion Rates are low. This is where a landing page could become your new best friend.

If you are using your social media posts to encourage event attendance, a promotion, or maybe an exclusive offer, leading them straight to the sign-up page is an easy way to influence more participation. If consumers can eliminate the process of searching through website content in order to find what they need, they will. Often, you have only a few seconds to keep their attention before they bounce back off of the site. Unless the offer is impossible to pass up, and worth the effort, making it as accessible as possible is key to getting the results you’re looking for.

Here Hubspot gives a few excellent examples of effective landing pages.

Social media is a very powerful tool. Making sure you are effectively integrating your website into your social strategy will create a simple and streamlined process for your current and potential customers. This will ultimately encourage participation and increase social media conversions.


What Are Facebook Reactions and How Do They Affect Your Social Strategy?

Image: Facebook

The long awaited “dislike” option is finally coming to a newsfeed near you… But it’s not what you expected.

The newly introduced Facebook Reactions essentially offer Facebook users the opportunity to express more emotion, with less effort. This allows them to express an array of reactions with just one click. Continue reading What Are Facebook Reactions and How Do They Affect Your Social Strategy?

The Information Interview: Your First Step Toward a Successful Career


Breaking down the wall between student and career person, and finally leaving the comfort of the classroom is no easy feat. You spend your college years sat behind a desk, taking in as much knowledge as you can, preparing yourself for your dream career. Graduation comes and goes before you know it, and you’re finally ready to jump into the workforce.Okay, now what?

*Initiate panic-induced career breakdown.*

Continue reading The Information Interview: Your First Step Toward a Successful Career

The First Step to a Successful Loyalty Program

Loyalty Programs

I like to think that many people can relate when I say that I have about 10 loyalty cards sitting in my wallet for a plethora of different places. Either that, or I’m a crazy card hoarder. But the interesting part is that of these 10 or so cards, I am only actually loyal to one or two of them. Continue reading The First Step to a Successful Loyalty Program