The Information Interview: Your First Step Toward a Successful Career


Breaking down the wall between student and career person, and finally leaving the comfort of the classroom is no easy feat. You spend your college years sat behind a desk, taking in as much knowledge as you can, preparing yourself for your dream career. Graduation comes and goes before you know it, and you’re finally ready to jump into the workforce. Okay, now what?

*Initiate panic-induced career breakdown.*

Alright, remain calm. Before you let yourself get to that point, it is important to realize that your career starts in college, not after. Your college years don’t have to be spent behind your desk, in fact, they shouldn’t. Inside those walls is where you start building your toolkit for success. Things like a functional resume, an impressive portfolio and an ever growing network are just the beginning. But how can you take the next step toward career readiness? Two words: Information Interview.

The information interview was the most enlightening part of my college experience so far. Having the opportunity to pick the brain of a professional in the industry that is living my career dream was invaluable. I was able to get a better understanding of not only their specific position, but also the industry in general. Career knowledge, reassurance, clarity and networking are all amazing benefits of this opportunity, and it all starts with an email.

The Process

Finding your interview target and contacting them is the most intimidating part of the process. As I searched industry professionals in the area it became more clear what I was searching for.

First, I researched local advertising agencies and what positions each company held. After researching the job titles that sounded interesting to me, I was able to narrow down my search to professionals in the social media sector of digital marketing and went from there. Once I had a specific target selected, I first sent an email explaining who I was, why I was hoping to meet with them, and explained that I would be following up with a phone call to discuss things further.

The next morning, I contacted my target via phone to confirm that she received my email and answer any questions she had. After explaining the situation in full, she was more than willing to allow me to pick her brain.

 The Target

I knew going into this process that I wanted to get into digital marketing, but wasn’t 100% sure where I wanted to go with it. After all of my research, I discovered how interested I am in social media, and was lucky enough to meet with Sarah Witiuk, the Social Media Manager at digital marketing agency RedTrain here in Kingston. I chose Sarah because she not only had the title that I hope to have someday, but I had also found that her position at RedTrain was created just because the company wanted her as part of their team. I find this incredibly inspirational. She was so knowledgable in her field and impressed them so much that they did whatever they had to to have her as part of their team, and that is the kind of person I want to be.

The Follow Up

As previously mentioned, growing your network is a huge benefit of this process, and following up is an important part of keeping them in your professional network. After the interview I made sure to connect with Sarah on LinkedIn, as well as sent a thank-you card to show my appreciation for her time. I will also be reconnecting with her in the near future to talk more and keep that professional connection strong.

Key Takeaways

My Information Interview left me with a lot of valuable information and advice for my career. Such as:

  • Social Media Managers are very busy people!
  • Every experience matters, no matter how big or small.
  • There is a difference between being busy and productive.
    “Being busy is doing stuff. Being productive is getting stuff done.”
  • Update your Personal Branding Statement every three months. You are always changing and learning.
  • If you feel like you’re not learning anything, take control of the situation.

The information interview is something that I will continue to do even after graduation. There is always room to learn new things and discover new opportunities you had never considered before, and that is exactly what these interviews help you do best.

Why Mobile Marketing Can’t be Ignored

Mobile Marketing

I think it’s safe to say that it’s no secret that technology is the way of the future, especially mobile. As marketers, mobile trends are something that can be of incredible value when it comes to targeting the continuously growing audience that is tech users. With most people today leading busy lifestyles, it is important to be able to catch them on the go. Continue reading


Instagram Branding


Although to users it feels like Instagram has been around forever, many companies are just starting to realize its potential. With 150 million people active on the photo sharing site each month, this can be a prime way for a company to reach its target, if done properly.

A recent example of Instagram branding done right is from the Toronto Silent Film Festival. In order to bring in a younger crowd of 18-24 year olds, they started a series of Instagram flip books of famous silent films. Check it out!

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Fun with Feedly

Recently I’ve been introduced to the lovely world of Feedly. If you’re like me and have never heard of it before now, Feedly is a website that compiles news feeds from a variety of online sources of your choosing. It is a great way to organize sources and keep up to date with things of interest.

As a class assignment this week, we were asked to create a Feedly account and put it to good use. After choosing a few sources that I thought would be helpful and putting them into categories, I chose two advertisements that I wanted to critique.

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Are You Clark Enough?

Are You Clark Enough?

I’m sure most men will agree with me when I say that there is nothing quite as irresistible as a beautiful woman speaking in a foreign language. Typical, right? As overused as sex in advertising may seem, Clark Chocolate Bites has taken something seemingly cliché and made it into what I consider pure genius. Before I go on, check out the first half of this two part advert. Continue reading

Mini Cooper’s Haunted Countryman

A sneak peek at what's to come in this commercial!

The Spot: A couple is being chased by a masked man when they finally make it safely back to their vehicle, a Mini Countryman. The masked man suddenly gets in the back seat and begins to scream as if he is afraid. Next you see another masked man, this time with a chainsaw, who then opens the trunk, sets his chainsaw in, and proceeds to also get into the back seat. He too begins screaming and points out the front window to a group of young pageant girls running toward them as they speed off.

Click here to watch the commercial for yourself. Continue reading