The Information Interview: Your First Step Toward a Successful Career

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Breaking down the wall between student and career person, and finally leaving the comfort of the classroom is no easy feat. You spend your college years sat behind a desk, taking in as much knowledge as you can, preparing yourself for your dream career. Graduation comes and goes before you know it, and you’re finally ready to jump into the workforce.Okay, now what?

*Initiate panic-induced career breakdown.*

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Why Mobile Marketing Can’t be Ignored

Mobile Marketing

I think it’s safe to say that it’s no secret that technology is the way of the future, especially mobile. As marketers, mobile trends are something that can be of incredible value when it comes to targeting the continuously growing audience that is tech users. With most people today leading busy lifestyles, it is important to be able to catch them on the go. Continue reading

Insta-Branding

Instagram Branding

 

Although to users it feels like Instagram has been around forever, many companies are just starting to realize its potential. With 150 million people active on the photo sharing site each month, this can be a prime way for a company to reach its target, if done properly.

A recent example of Instagram branding done right is from the Toronto Silent Film Festival. In order to bring in a younger crowd of 18-24 year olds, they started a series of Instagram flip books of famous silent films. Check it out!

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Fun with Feedly

Recently I’ve been introduced to the lovely world of Feedly. If you’re like me and have never heard of it before now, Feedly is a website that compiles news feeds from a variety of online sources of your choosing. It is a great way to organize sources and keep up to date with things of interest.

As a class assignment this week, we were asked to create a Feedly account and put it to good use. After choosing a few sources that I thought would be helpful and putting them into categories, I chose two advertisements that I wanted to critique.

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Are You Clark Enough?

Are You Clark Enough?

I’m sure most men will agree with me when I say that there is nothing quite as irresistible as a beautiful woman speaking in a foreign language. Typical, right? As overused as sex in advertising may seem, Clark Chocolate Bites has taken something seemingly cliché and made it into what I consider pure genius. Before I go on, check out the first half of this two part advert. Continue reading

Mini Cooper’s Haunted Countryman

A sneak peek at what's to come in this commercial!

The Spot: A couple is being chased by a masked man when they finally make it safely back to their vehicle, a Mini Countryman. The masked man suddenly gets in the back seat and begins to scream as if he is afraid. Next you see another masked man, this time with a chainsaw, who then opens the trunk, sets his chainsaw in, and proceeds to also get into the back seat. He too begins screaming and points out the front window to a group of young pageant girls running toward them as they speed off.

Click here to watch the commercial for yourself. Continue reading