Why Mobile Marketing Can’t be Ignored

I think it’s safe to say that it’s no secret that technology is the way of the future, especially mobile. As marketers, mobile trends are something that can be of incredible value when it comes to targeting the continuously growing audience that is tech users. With most people today leading busy lifestyles, it is important to be able to catch them on the go.

A recent survey of 10,800 people done by Tapped Mobile, App Promo and BrandSpark, brought forward some interesting numbers, courtesy of an infographic published by Strategy Magazine. The survey focused on 3 main demographic segmentations-millennials (18- to 29-year-olds), moms (25- to 54-year-olds with kids at home) and men (25- to 54-year-olds).

The idea of the “second screen” presented one trend that became evident in this study. Of the mobile users who admitted to using their mobile device, whether it be phone, tablet or a computer, 84% of millennials, 87% of moms and 73% of men said that what they searched online related directly to what they were seeing on the television. Although TV is still leading the advertising industry, it is hard to ignore the fact that the internet is rapidly making its way up the ladder. Using the “second screen” to their advantage by implementing a strategy that can correlate the two together is something I believe could strongly benefit a company.

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