It doesn’t take a marketing guru to understand the importance of timing on Social Media. You’re obviously going to get more recognition at 4PM vs. 4AM, but what about all of the hours in between? Where do you start?
Sprout Social has it down to a science.
A built-in feature they have introduced, called ViralPost, helps choose optimal posting times to maximize engagement with your content. Although, keep in mind that this is not a secret formula to help make uninteresting content stimulating strictly because it was posted at the right time. Always make sure your content is relevant and interesting, and even interactive for your followers when possible.
The best time of day for social media content can vary depending on a number of factors, including your target’s age, family life, occupation, etc. Even specific social media sites have optimal hours throughout the day. According to Sprout Social, here are the most effective times for posting on these popular sites:
- Facebook: 1–3 p.m.
- Twitter: 12–6 p.m.
- LinkedIn: 7–8 a.m. and 5-6 p.m.
- Pinterest: 8–11 p.m.
- Instagram: 3–4 p.m.
With tools like ViralPost, you can eliminate, or at least decrease the amount of time spent strategizing scheduling in your content calendars, and spend more time on increasing the quality and quantity of your content.