Often, Snapchat is overlooked as an effective marketing tool for businesses. Because it is still so new, compared to veteran platforms like Facebook and Twitter, many marketers don’t fully understand it, and are overlooking the extreme potential that Snapchat has to offer.
Snapchat currently has the most youthful user base of all of the top social platforms with 45% of it’s users being between the ages of 18 and 24. If your target demographic is within this group, Snapchat is definitely something you should be considering incorporating into your social strategy. Although, just like any other platform, your content needs to be well thought out and interesting. Here are a few brands who are Snapchat rockstars:
These brands saw the potential in Snapchat early on, and capitalized on it. Here are the top 3 reasons why Snapchat is such a powerful tool.
The Disappearing Act
The fact that Snapchat content only appears for anywhere from 1 to 10 seconds is often looked at as a negative for marketing. But that is not necessarily the case. If you really think about it, because your content is so temporary, you have you followers’ undivided attention for those few seconds. Unlike Facebook or Twitter where it often goes over looked or scanned quickly because they know they have access to it at any time.
Because Snapchat is so misunderstood as a marketing tool, as little as 2% of brands are currently active on Snapchat. This means competition is very sparse on this platform and can give you a competitive edge among young consumers.
Getting Lost in the Shuffle
Another unique feature of Snapchat is that it is far less common for your content to go overlooked, because it remains unopened until your followers decide to view it. As long as your content is fun, interesting and even potentially interactive, your followers should look forward to opening your content and will not often be ignored.
With it being one of the newer players in the marketing game, Snapchat hasn’t been able to fully prove itself just yet. The sooner brands begin to gain a better understanding of the benefits of having a presence on Snapchat, the sooner Snapchat will be able to grow to the heights of Facebook and Twitter.