Puppies… Kitties… What more could a content developer ask for, really? Developing this Content Marketing Plan for Kingston-local business Urban Paws was so much fun. As an animal lover myself I can admit to letting out an audible “awwww”, or two, throughout the development phase. Continue reading Urban Paws: A Content Developer’s Dream
Often, Snapchat is overlooked as an effective marketing tool for businesses. Because it is still so new, compared to veteran platforms like Facebook and Twitter, many marketers don’t fully understand it, and are overlooking the extreme potential that Snapchat has to offer. Continue reading Snapchat: Good for More Than Just Selfies
Using social media as a way to direct your followers to your website is not uncommon. There they can find more information on your product or service, and in some cases even complete the buying process though eCommerce. But once the potential consumer is redirected to your website, whether it be through an ad, sponsored post, or an organic post, what do they see? Continue reading Is This Missing Website Component Affecting Your Social Media Conversions?
There’s something about a good book that makes us truly connect with it’s content. It resonates with us, and we often find ourselves thinking about it even long after the final page. The effects of a good story are impactful, and that is why brand storytelling is such an effective marketing tool. Continue reading Tell Me a (Brand) Story!
The long awaited “dislike” option is finally coming to a newsfeed near you… But it’s not what you expected.
The newly introduced Facebook Reactions essentially offer Facebook users the opportunity to express more emotion, with less effort. This allows them to express an array of reactions with just one click. Continue reading What Are Facebook Reactions and How Do They Affect Your Social Strategy?
It doesn’t take a marketing guru to understand the importance of timing on Social Media. You’re obviously going to get more recognition at 4PM vs. 4AM, but what about all of the hours in between? Where do you start?
Sprout Social has it down to a science. Continue reading Social Scheduling: Let ViralPost Worry About It
Breaking down the wall between student and career person, and finally leaving the comfort of the classroom is no easy feat. You spend your college years sat behind a desk, taking in as much knowledge as you can, preparing yourself for your dream career. Graduation comes and goes before you know it, and you’re finally ready to jump into the workforce.Okay, now what?
*Initiate panic-induced career breakdown.*